Innovation is not just continuous improvement of existing solutions
For true innovation, customer benefits and value orientation must play a central role.
Would it help to challenge the innovation goal and approach from an unprejudiced point of view?
“Out of the box thinking” and significant experience from other projects and industries can help to dissolve deadlocked patterns and innovation approaches.
We can propose and discuss innovative solutions approaches and ideas from an external, neutral perspective. Together with the customer expertise, we can evaluate the way to tackle the innovation project.
We support you with...
- Innovation and concept consulting
- Preparation or evaluation of market requirement and performance specifications
- Joint development and assessment of unique selling propositions (USP)
- Design review